Get 'Em Girl of the Week : Nydia Norville

Nydia R. Norville is about to make her mantra: “Beautify Not Toxify” a household phrase. She always knew she wanted to start her own business. Nydia always had a love for modeling, fashion and beauty. Throughout high school and college she was approached to model, and while she dabbled in it, school was always the priority. Once finished with college, she decided to give modeling a try. A year after graduating from Seton Hall University with a B.S. in Business Administration, Nydia found herself living in New York City and pursuing modeling full time. “I never wanted to only model, I viewed it as a stepping stone towards the future I wanted for myself.”

Fast-forward three years and Nydia is being featured in Essence, Harper’s Bazaar, Glamour and InStyle magazines, but the desire to start her own business still lingered. So she took some time off from modeling to plan her next endeavor. During this time, Nydia began experimenting with creating moisturizers. She had always suffered from extremely dry skin and had never been able to find a moisturizer that worked. After researching ingredients used in the moisturizers sitting on her bathroom shelf, she realized that many of them contained harsh chemicals that weren’t
good for the skin.

“I noticed there was a shift towards all things natural and organic in the United States.” This was demonstrated with the success of all-natural supermarkets, such as Whole Foods, and the appearance of more organic products on their shelves. “I was determined to make a product truly all natural and organic.” Shortly afterwards, she made her first moisturizer, which was an organic and all natural lavender scented body butter that truly worked for her dry skin. “I was hooked. I loved making and using the body butter and eventually began sharing it with friends.
They loved it too!” she says.

With the growing trend in the food industry towards all things natural and organic, she assumed the trend would eventually lend itself to the personal care industry.” Her train of thought being “if a person is concerned about what they are putting into their bodies, they would also be concerned about what they are putting on their bodies. The skin absorbs about 60% of what is put on it,” she notes. Her assumption was correct, and after doing extensive market research; Nydia realized she was right on the mark. She sent a sample of the body butter to a chemist to be tested. After receiving kudos from the chemist on the formula, Nydia knew she had a good
thing. A year later, with money she earned from one of her last modeling jobs, Luxe Essentials was launched. Capitalizing on the experience, income and contacts gained through modeling, Luxe Essentials went from a vision to an actual dream come true.

Learn more about Nydia and her products at www.luxeessentials.com and www.luxeessentials.blogspot.com