Wednesday, February 27, 2008

Get 'Em Girl of the Week: Etwin Gordon



It would all start with a sudden urge to make new dishes. This urge found Etwin Gordon taking courses at The Art Institute of New York City in Culinary Arts Management. Etwin initially wanted to go into the catering business, but after taking a pastry course she quickly changed her mind. “Baking cakes is what I wanted to do” is the motto that Etwin chooses to live by. She finished up at AINYC with an AOS in Culinary Management and a Certificate in Pastry Arts.

While taking the Pastry courses Etwin would bring my baked goods to her co-workers. They loved it! She was asked to make a Red Velvet cake for a bake sale at work and this would be the start of Essential Cakes. Why Essential Cakes? Is a cake not the most essential element of any party? If anyone said that word of mouth wasn’t the best way to get the word out, they were wrong. The word has been spreading ever since and her telephone hasn’t stopped ringing since. Etwin takes great pride in everything she bakes and puts all her heart and soul into it...or as the saying goes, she puts her foot in it!

Etwin’s specialty is southern staple, Red Velvet Cake, but Essential Cakes have a list of many other cake choices. While EssentialCakes.com is still in the making, for more information go to myspace.com/essentialcakes for photos, cake selections and pricing. Essential Cakes makes cakes for any occasion; birthdays, baby showers, weddings or just because.

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