Reaching the Industry One Image at a Time
Since the invention of the camera, entertainment and visual imagery have been co-dependent on each other. Creative visuals and packaging have become more important than ever in any marketing effort. Next time you’re browsing the internet, visiting your local record store, news stand or bookstore or enjoying a meal at your favorite eatery take some time to take in the design surrounding you. Compare the album covers of Dead Prez, Memphis Bleek, Jay-Z, Big Pun, M.O.P., Beres Hammond, Lil Flip, M-1, Wu Tang Clan, Killer Mike, Bone Crusher, Prodigy of Mobb Deep, Raekwon, Three Six Mafia, Capleton, Tanya Stephens, I Wayne, and Junior Kelly. Check out the book designs of some best selling authors and study the magazine layouts and advertisements in The Source, Vibe Vixen, Don Diva, and Ozone Magazines. While they may not have anything in common, if you read the credits closely, one thing becomes evident, they’re all designed by Kerry DeBruce of KLAD Creative. You’ll also notice that while each design or packaging comes from the same artistic mind, the product has its own distinct design.Based in New York City, KLAD Creative, an industry secret for over 8 years has grown into a full-service design studio. Kerry was at the top of her game when she decided to give up her corporate job to start her own business. She launched KLAD Creative, a full-service design firm in New York eight years ago with her first clients: Sony Records, VP Records, Cicatelli Associates Inc., and Planned Parenthood of Nassau County.Armed with a Bachelors of Art in Design from the esteemed Cooper Union For The Advancement of Science & Art, Kerry has received awards from both the Art Director’s Club and AIGA. With over ten years of experience as a graphic designer and art director, her professional background includes two design positions at two major advertising agencies and The Metropolitan Museum of Art, but much of Kerry’s work in the entertainment industry spiraled from her experience working at Loud Records / Sony Music. Kerry DeBruce was one of the first to bring “bling” to album covers with the historic last album cover for Big Pun, making that aesthetic the formula for many albums created especially in the south. Aside from KLAD Creative, Kerry is also a fine artist, interior designer, event planner, and craft specialist.In the last eight years, KLAD Creative's attention to detail and unique ability to capture the essence of their clients’ one pixel at a time has landed them contracts with major entertainment industry companies including Sony Music, Atlantic Records, and VP Records to name a few and on the speed dial of every in-house art director, and urban savvy marketing company.“As a full service design studio, our goal is to bring to life your vision using a combination of art and graphics to communicate your message. With a little guidance from you, we can create a masterpiece,” explains Kerry DeBruce, KLAD Creative’s Founder and Creative Director. “We’re known for our album packaging, but we don’t just create album covers. We are one-stop shop for everything you need artistically, from corporate branding, album packaging, graphic design, advertising campaigns, branding, logos, posters, marketing materials, website design and more.” “Our goal with a project is to capture the essence of your company and bring it to life.” With Kerry DeBruce at the helm, KLAD Creative is a one-stop creative shop.
****Get 'Em Girl Alert- Miss Kerry is also responsible for the beautiful layout of the Get 'Em Girl's Guide to Unlocking the Power of Cuisine****
